The India and Brazil Trademark Boom India and Brazil are experiencing a surge in trademark applications, reflecting a major shift in their business landscapes. As these economies grow rapidly, companies worldwide are recognizing the need to secure brand protection in these key markets. If your business hasn’t yet considered trademark registration in India or Brazil, now is the time to assess whether these dynamic economies should be part of your intellectual property strategy. The Numbers Tell a Story: India and Brazil’s Trademark Surge India and Brazil have seen record-breaking growth in trademark filings, highlighting a surge in brand-consciousness among businesses. In fiscal year 2022-23, India recorded more than 466,000 trademark applications—nearly double the number from 2018-19. Meanwhile, Brazil’s National Institute of Industrial Property (INPI) has reported consistent double-digit growth in filings, signaling a rising emphasis on brand protection. What’s driving these sharp increases in trademark filings? A mix of economic expansion, government initiatives, and a booming entrepreneurial ecosystem. Let’s look at the key factors behind this trend. India: A Manufacturing Powerhouse and Expanding Consumer Market India has become one of the world’s fastest-growing economies, driven by industrial expansion and a booming consumer market. Several key factors are fueling the surge in trademark filings: “Make in India” and Manufacturing Growth – Government-led initiatives like Make in India and Production-Linked Incentive (PLI) schemes have encouraged global businesses to set up manufacturing operations in India. As companies invest in production, securing trademark protection has become essential in this increasingly vital supply chain hub. A Thriving Tech and Startup Ecosystem – India is now home to the world’s third-largest startup ecosystem. As businesses scale, they are proactively registering trademarks to safeguard their brand identities and protect against copycats. An Expanding, Digitally Savvy Middle Class – With a growing consumer base, both domestic and international brands are competing for market share. Trademark protection has become crucial for preventing brand dilution and counterfeiting in this high-demand marketplace. Brazil: A Consumer Powerhouse with Strong Regional Influence Brazil, the largest economy in South America, is experiencing its own surge in trademark applications, reflecting a maturing market that is increasingly brand-conscious. The country’s appeal lies in several factors: A Growing Middle Class & Rising Consumer Spending – Despite economic fluctuations, Brazil remains one of the most attractive consumer markets in Latin America. As e-commerce and retail expand, businesses are rushing to secure their brand identities. Stronger IP Enforcement & Streamlined Processing – Brazil has implemented major reforms to streamline its trademark registration system, reducing backlog issues at INPI and making it easier and faster to secure trademark rights. Strategic Gateway to Latin America – Brazil often serves as a springboard for companies looking to expand across South America. A trademark presence here can be crucial for protecting brand identity across the region. What This Means for Businesses The rapid rise in trademark filings in India and Brazil underscores the urgency for businesses to assess their international brand protection strategies. If the Indian or Brazilian markets are (or could be) part of your expansion plans, securing trademark rights early is crucial to: Prevent Unauthorized Use – Proactively registering your trademark reduces the risk of infringement, brand squatting, and unauthorized use. Ensure Market Access – Many e-commerce platforms and distribution networks in these countries require proof of trademark registration before granting access. Enhance Brand Value – Trademark registration adds value to your business, enhances credibility, and strengthens your legal standing in case of disputes. Don’t Wait Until It’s Too Late! The surge in trademark filings in India and Brazil shows that businesses are prioritizing brand protection in these dynamic markets. If your company has current or future plans to operate in either country, acting now is crucial. Delaying trademark registration can expose you to significant risks, including legal hurdles, brand dilution, and costly litigation. India and Brazil--like most countries--operate under a first-to-file trademark system, where the first to file a trademark application holds priority, even over those who used the mark in commerce first. This makes early filing essential. Waiting too long could allow a competitor or even a trademark squatter to register your brand, effectively locking you out of these valuable markets. The consequences can be severe, potentially forcing you to rebrand, negotiate a costly buyout, or abandon your expansion plans altogether. To better understand the critical importance of first-to-file systems, I encourage you to read Manufacturing in China: China Trademark Registration Should be the FIRST Thing You Do. The principles discussed there apply equally to India and Brazil. Protecting your brand in key markets like India and Brazil isn’t just a legal formality—it’s a strategic necessity. If you're considering expansion or need guidance on securing your trademarks, I’d be happy to help. Contact me today to discuss your specific needs and ensure your brand is protected in India and Brazil.

印度和巴西的商标热潮：对您的企业意味着什么？

印度和巴西的商标热 印度和巴西的商标申请量激增，反映出这两个国家的商业格局发生了重大变化。随着这些经济体的快速发展，全球企业都认识到需要在这些关键市场获得品牌保护。如果您的企业尚未考虑在印度或巴西注册商标，请联系我们、

更多信息
一幅标有 "AI "字样的槌子和人头电路图案的数字插图，象征着人工智能与法律的交汇，为这种不断发展的关系提出了引人入胜的问题和答案。

问与答：人工智能公司面临哪些关键法律问题？

人工智能公司面临的关键法律问题 我们事务所最近推出了人工智能子页面，反映了我们在这一新兴行业日益增长的专业知识。在开发该网页的同时，我们还撰写了一份内容广泛的常见问题集，其中包括开发人工智能或使用人工智能的公司面临的一些最紧迫的问题。其中一些问题是我们根据实际情况提出的。

更多信息
一幅摩天大楼的城市风景图上覆盖着数字图形和 "从律师的角度看智能合约和 DAOS "字样，以及一个类似以太坊徽标的符号。

智能合约与 DAO：律师的观点

我最近刚从华盛顿特区的 iTech 法律大会回来，在会上我就智能合约和 DAO（去中心化自治组织）发表了演讲。与我一起发言的还有两位令人印象深刻的国际科技律师：朱莉娅-帕索斯（Julia Pazos）（巴西）和卡塔日娜-什祖德利克（Katarzyna Szczudlik）（波兰）。以下是我们小组讨论的一些问题。律师如何看待

更多信息
新兴市场风险

非洲近期发生的事件作为投资新兴市场的指南

新兴市场的政治风险 新兴市场国家提供了诱人的回报。高增长率、未开发的资源和蓬勃发展的中产阶级都是极具吸引力的投资对象。但是，在这种诱惑中也隐藏着不可预知的克星：政治风险。从西非突如其来的军事政变到拉美的国有化政策，从监管动荡到经济衰退，新兴市场国家都面临着政治风险。

更多信息
货物运输业务

启动海运货物运输业务指南

开展货运业务的财务障碍很大，每一级业务都需要大量的资本投资。即使假设您有能力购买一艘适航的船只，进入该行业也是非常复杂的，这在很大程度上是由于各利益相关方的职能对运营至关重要。对于那些

更多信息
Chambers and Partners USA 2022 Ranked Band 2 logo complemented by a laurel wreath graphic, alongside the Southern California Rising Stars 2022 recognition.

Harris Sliwoski Recognized by Chambers in 2022 Guide

Harris Sliwoski has once again been recognized by Chambers and Partners in its Chambers USA 2022 Guide. Chambers and Partners, a London-headquartered research company that publishes detailed rankings of the world’s leading law firms and lawyers, recently named Harris Sliwoski one of the top cannabis law firms in the United States and singled out two

Read More
国际贸易货物集装箱

俄罗斯对乌克兰的入侵和未来国际贸易的形态

俄罗斯对乌克兰这个主权和民主国家的无端和无理入侵，打破了欧洲的长期和平，取消了被认为是冷战结束的和平红利，并引发了广泛的谴责。随着乌克兰的城市、城镇、军事基地、基础设施、公民和难民受到有时似乎是

更多信息
中国大陆的法院不执行美国的判决。因此，在美国法院对一家在美国或在执行美国判决的国家都没有资产的中国公司提起诉讼，通常（但不一定）是浪费时间的。

与中国公司的纠纷

与中国公司的纠纷越来越常见，但它们并没有变得更容易解决。中国大陆法院不执行美国的判决。因此，在美国法院对一家在中国大陆没有资产的中国公司提起诉讼，通常（但并不总是）是浪费时间的。

更多信息
新兴市场的成功

新兴市场成功的四个基本原则

在我作为代表新兴市场中大多数西方公司的律师的工作中，我得出结论，新兴市场的成功有四个基本要素：一个好的合作伙伴，一个开放的心态，积极参与，以及极度的耐心。我已经看到了诸如俄罗斯、韩国（当它还是一个国家的时候）等不同国家之间足够多的基本相似之处。

更多信息

订阅我们的博客

探索有关中国、大麻、国际法、移民、争端解决和Web3的最新法律新闻和见解。