Fred Rocafort

Fred leads Harris Sliwoski’s intellectual property practice and is the coordinator of the firm’s international team. Much of Fred’s practice consists of helping cannabis businesses protect their brands. He also works with entrepreneurs and companies entering the Web3 space, a new frontier for IP law. Prior to joining Harris Sliwoski, Fred worked overseas for more than a decade, in both government and private sector roles. Fred is a regular contributor to the award-winning China Law Blog and Canna Law Blog.

Fred began his career overseas as a U.S. consular officer in Guangzhou, China, where he advocated for fairer treatment of American companies and citizens in China and for stronger intellectual property rights enforcement. After entering the private sector, Fred worked at a Shanghai law firm as a foreign legal advisor and later joined one of the oldest American law firms in China, helping foreign companies navigate the Chinese legal environment. He also led the legal team at a Hong Kong-based brand protection consultancy, spending most of his time out in the field, protecting clients against counterfeiters and fraudsters in Greater China, Southeast Asia and Latin America.

In addition to his IP work, as a native Spanish speaker, Fred works closely with different Harris Sliwoski teams on Latin America and Spain matters. Fred also provides advice to cannabis industry participants and other businesses on import and export transactions.

Fred is an ardent supporter of FC Barcelona—and would be even in the absence of Catalan forebears who immigrated to Puerto Rico in the mid-1800s.

A sheet of paper with the words "TRADEMARK CLEARANCE" on a desk, surrounded by a calculator, notebook, eyeglasses, and a pen.

The Importance of Conducting Trademark Clearances

Though this post focuses on U.S. trademark clearance, the core principles apply globally because most trademark systems assess conflict risk similarly. Specific rules, procedures, and timelines vary by country. We flag the key international differences below. The Importance of Conducting Trademark Clearances When developing a new brand, teams rightly chase creativity—a name, logo, or slogan

Icons representing intellectual property concepts such as trademarks, copyright, and legal symbols are arranged over a red map of Japan.

Registering a Trademark in Japan: What International Businesses Need to Know

Registering a Trademark in Japan: What International Businesses Need to Know Because Japan applies a strict first-to-file rule, opportunistic filers often racing to register brands before the rightful owners can act. If you don’t secure protection early, you risk rebranding, expensive buybacks, or losing the brand entirely. This guide walks you through every step of

Illustration of India map with flag colors, trademark and registered symbols, clipboard, magnifying glass, briefcase, and lotus flower, representing intellectual property concepts in India.

Registering a Trademark in India: What International Businesses Need to Know

Registering a Trademark in India: What International Businesses Need to Know India is one of the fastest-growing consumer markets in the world—and one of the most competitive. If you’re planning to manufacture, distribute, or sell in India, protecting your brand before you enter the market is essential. Without early trademark registration, you risk squatting, copycats,

Infographic about registering a trademark in the EU, featuring a clipboard, EU flag, calendar, shield icons, euro symbol, and a map of Europe.

Registering a Trademark in the European Union: What You Need to Know

Registering a Trademark in the European Union (EUTM): What International Businesses Need to Know If you plan to sell products or services in Europe, protecting your brand is essential. Each of the 27 EU member states has its own trademark system, but the European Union Trade Mark (EUTM) offers a single, streamlined route to secure

Illustration showing a Thai temple, gavel, legal book, registered trademark symbol, and a map of Thailand with the text "Registering a Trademark in Thailand.

Registering a Trademark in Thailand: What You Need to Know

Registering a Trademark in Thailand: Your Step-by-Step Guide Thinking about expanding your brand into Thailand? It’s a fantastic market, but protecting your brand there is a little different from what you might be used to. Thailand has a first-to-file system, strict rules on what you can register, and some unique procedural requirements. Don’t worry, we’re

Illustration of a woman with a pen, a clipboard showing a trademark symbol and checklist, and a South Korean flag, with text about registering a trademark in South Korea.

Registering a Trademark in South Korea: What You Need to Know

Registering a Trademark in South Korea: What You Need to Know As part of our global trademark registration series, we turn to South Korea—one of Asia’s most innovation-driven economies and a top destination for foreign brands. This post breaks down the essentials of registering a trademark in South Korea, including the first-to-file system, application timelines,

A pencil sketch of a Wawa store exterior with large Wawa signage, glass doors, stone pillars, and a person standing near the entrance.

United States Trademarks: Foreign Equivalents and Indigenous Languages

Foreign Equivalents and Indigenous Languages in U.S. Trademark Law Why Wawa’s “Wild Goose” Roots May Not Matter to Trademark Law—But Should When Wawa convenience stores opened several new locations in my city, I couldn’t help but shift into trademark lawyer mode, especially after discovering that the name “Wawa” has Native American linguistic origins. The brand

An informational poster outlines how to protect Arabic trademarks in the US, listing key requirements and showing an example with a design mark, transliteration, and translation.

Registering Arabic Trademarks in the United States: What You Need to Know

Registering Arabic Trademarks in the U.S.: What You Need to Know Arabic, one of the world’s most widely spoken languages, plays a growing role in American life—both culturally and commercially. With around 1.4 million Arabic speakers in the U.S., it is the sixth most spoken language nationwide. Simultaneously, businesses from the Middle East and North

Illustration with UK icons, trademark symbols, and text: "Registering a Trademark in the UK in 2025: What Global Brands Need to Know.

Registering Trademarks in the UK: What You Need to Know

Registering a Trademark in the UK in 2025: What Global Brands Need to Know Navigating UK trademark registration in 2025 means understanding a legal system that has fully diverged from the EU model post-Brexit. Whether you’re filing through the UK Intellectual Property Office (UKIPO) or leveraging the Madrid Protocol, protecting your brand in the UK

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The USPTO and PITORRO: Lessons in Branding Puerto Rican Rum

Trademarking Pitorro: A Real-World Example I know from my LinkedIn feed that I’m not the only trademark lawyer who slips into Trademark Lawyer Mode™ while shopping or just driving around. Sometimes we wonder whether a particular mark is registered, or we instinctively spot potential issues that could arise if someone applied to register the mark,