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Foreign Equivalents and Indigenous Languages in U.S. Trademark Law Why Wawa’s “Wild Goose” Roots May Not Matter to Trademark Law—But Should When Wawa convenience stores opened several new locations in my city, I couldn’t help but shift into trademark lawyer mode, especially after discovering that the name “Wawa” has Native American linguistic origins. The brand
Registering Arabic Trademarks in the U.S.: What You Need to Know Arabic, one of the world’s most widely spoken languages, plays a growing role in American life—both culturally and commercially. With around 1.4 million Arabic speakers in the U.S., it is the sixth most spoken language nationwide. Simultaneously, businesses from the Middle East and North
Registering a Trademark in the UK in 2025: What Global Brands Need to Know Navigating UK trademark registration in 2025 means understanding a legal system that has fully diverged from the EU model post-Brexit. Whether you’re filing through the UK Intellectual Property Office (UKIPO) or leveraging the Madrid Protocol, protecting your brand in the UK
Trademarking Pitorro: A Real-World Example I know from my LinkedIn feed that I’m not the only trademark lawyer who slips into Trademark Lawyer Mode™ while shopping or just driving around. Sometimes we wonder whether a particular mark is registered, or we instinctively spot potential issues that could arise if someone applied to register the mark,
A Practical Guide to Trademark Registration in Spain: Protecting Your Brand for the Spanish Market and Beyond This is the latest post in our global trademark series. Having covered Australia, Brazil, and Türkiye, we now turn to Spain—a key jurisdiction in the European Union, with a dynamic consumer market, strong IP enforcement culture, and seamless
Your Trademark Filing Could Trigger Domain Name Hijacking in Seconds In today’s hyper-connected digital landscape, brand protection risks can emerge in an instant. The speed at which these threats materialize makes proactive defense essential. Our trademark team recently encountered a case in which a third party registered a domain name matching a newly filed trademark—less
A Practical Guide to Trademark Registration in Türkiye: Protecting Your Brand at the Crossroads of Europe and Asia This is the third post in our global trademark series. After covering Australia and Brazil, we now turn to Türkiye—the 16th-largest economy in the world and a critical bridge between East and West. With its expansive consumer
A Practical Guide to Trademark Registration in Brazil: Protecting Your Brand in Latin America This is the second post in our global trademark registration series. We began with Australia, a jurisdiction known for its modern and flexible system. We now turn to Brazil—the largest economy in Latin America and an important jurisdiction for any brand
A Practical Guide to Trademark Registration in Australia: Protecting Your Brand Down Under This is the first post in a new series exploring trademark registration around the world. We’re starting with Australia—not just because it’s a key global market, but because our firm has deep experience there. Our Sydney-based colleague, Mathew Alderson, is a veteran
Expanding Your Restaurant Internationally: Intellectual Property Considerations It’s easy to get caught up in the excitement of new markets and emerging culinary scenes, but international expansion requires far more than translating your brand or replicating your menu abroad. It demands that you navigate unfamiliar legal systems, mitigate new risks, structure smartly, and ensure your intellectual
