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Though this post focuses on U.S. trademark clearance, the core principles apply globally because most trademark systems assess conflict risk similarly. Specific rules, procedures, and timelines vary by country. We flag the key international differences below. The Importance of Conducting Trademark Clearances When developing a new brand, teams rightly chase creativity—a name, logo, or slogan
Registering a Trademark in Japan: What International Businesses Need to Know Because Japan applies a strict first-to-file rule, opportunistic filers often racing to register brands before the rightful owners can act. If you don’t secure protection early, you risk rebranding, expensive buybacks, or losing the brand entirely. This guide walks you through every step of
Registering a Trademark in India: What International Businesses Need to Know India is one of the fastest-growing consumer markets in the world—and one of the most competitive. If you’re planning to manufacture, distribute, or sell in India, protecting your brand before you enter the market is essential. Without early trademark registration, you risk squatting, copycats,
Registering a Trademark in the European Union (EUTM): What International Businesses Need to Know If you plan to sell products or services in Europe, protecting your brand is essential. Each of the 27 EU member states has its own trademark system, but the European Union Trade Mark (EUTM) offers a single, streamlined route to secure
Registering a Trademark in Thailand: Your Step-by-Step Guide Thinking about expanding your brand into Thailand? It’s a fantastic market, but protecting your brand there is a little different from what you might be used to. Thailand has a first-to-file system, strict rules on what you can register, and some unique procedural requirements. Don’t worry, we’re
Registering a Trademark in South Korea: What You Need to Know As part of our global trademark registration series, we turn to South Korea—one of Asia’s most innovation-driven economies and a top destination for foreign brands. This post breaks down the essentials of registering a trademark in South Korea, including the first-to-file system, application timelines,
Foreign Equivalents and Indigenous Languages in U.S. Trademark Law Why Wawa’s “Wild Goose” Roots May Not Matter to Trademark Law—But Should When Wawa convenience stores opened several new locations in my city, I couldn’t help but shift into trademark lawyer mode, especially after discovering that the name “Wawa” has Native American linguistic origins. The brand
Registering Arabic Trademarks in the U.S.: What You Need to Know Arabic, one of the world’s most widely spoken languages, plays a growing role in American life—both culturally and commercially. With around 1.4 million Arabic speakers in the U.S., it is the sixth most spoken language nationwide. Simultaneously, businesses from the Middle East and North
Registering a Trademark in the UK in 2025: What Global Brands Need to Know Navigating UK trademark registration in 2025 means understanding a legal system that has fully diverged from the EU model post-Brexit. Whether you’re filing through the UK Intellectual Property Office (UKIPO) or leveraging the Madrid Protocol, protecting your brand in the UK
Trademarking Pitorro: A Real-World Example I know from my LinkedIn feed that I’m not the only trademark lawyer who slips into Trademark Lawyer Mode™ while shopping or just driving around. Sometimes we wonder whether a particular mark is registered, or we instinctively spot potential issues that could arise if someone applied to register the mark,
