Who Should Own Your Trademarks? When launching a business, registering a trademark in the countries where you operate (including where you manufacture) is often, and wisely, one of the first steps you as an entrepreneur will take to protect your brand. But a deceptively simple question quickly arises: Who should own the trademark? You as

China Trademarks: The Goldilocks Principle of When to Register When it comes to China trademark registration, timing is everything. File too late, and someone else might beat you to your own brand. File too early, and you risk losing your trademark for non-use. Like Goldilocks, you need to get it just right. The Cautious Client:

Russia Non-Use Cancellation Actions Signal Risk for Foreign Trademark Holders in China Since Russia’s invasion of Ukraine in 2022, foreign trademark owners have faced an increasingly volatile and unpredictable intellectual property environment. Forced to navigate a spider’s web of sanctions, corporate exits, and deteriorating diplomatic relations, many international brands scaled back or fully withdrew from