Graphic explaining that both the trademark and the company name must be translated in a China trademark application, with icons representing each item.

China Trademark Company Names: What You Must Know Before Filing

China Trademark Company Names: What Foreign Brands Must Know Before Filing Why a Chinese Name is Required for Your Trademark Filing in China If you file a trademark in China, you must provide a Chinese-language version of your company name for the application. China’s trademark registry maintains official records in Chinese, so the applicant’s name

A poster about China trademark registration, featuring a registered trademark symbol, a Chinese flag, and the silhouette of a person in a hat. Text discusses stopping brand squatting.

China Trademark Registration: How to Stop Squatters from Stealing Your Brand

China is a first-to-file trademark country, but filing first does not always end the analysis. This guide explains how trademark squatting affects companies that manufacture, source, sell, license, exhibit, or plan to enter China; what changes under China’s 2026 Trademark Law; and what to do if someone else has already filed your mark.

A graphic with the text "Inside the Trademark Mills: How Foreign Filing Abuses Are Undermining the U.S. Trademark System," featuring factory and magnifying glass icons.

China Trademark Mills Abuse the U.S. Trademark System

Inside the Trademark Mills: How Foreign Filing Abuses Are Undermining the U.S. Trademark System Earlier today, I received an unsolicited email from a Chinese IP firm—or someone claiming to be one. It's similar to other messages I’ve received over the years from so-called "firms." It read as follows: We are __________ Intellectual Property Co., Ltd.,

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