The Importance of International Trademark Protection With the increasing internationalization of business and heightening geopolitical tensions, protecting your brand’s identity internationally is more important than ever. Yet many companies still fail to recognize that they need an international trademark strategy. This post outlines why neglecting global trademarks poses risks and explains how to mitigate those
Manufacturing in Mexico vs China A growing number of companies manufacturing in China are looking to move their manufacturing out of China entirely or to reduce their footprint there by adding manufacturing elsewhere. The choice of manufacturing location can profoundly impact cost-effectiveness, logistical efficiency, and overall competitiveness. This post focuses on the transition from manufacturing
Got an email this morning from a company asked only “for advice” about importing their specific product from China into the United States and the EU. My response was as follows: My advice is if you are not paying in advance, you do some combination of the following: Chinese Company Reputational Reports: You should have
The Madrid Trademark System Securing global trademark protection is crucial for establishing strong brand recognition internationally. This post provides an overview of the Madrid Trademark System and how it can be leveraged to improve your global trademark protections, along with examining the alternative procedures required for territories outside the Madrid framework. The Madrid Trademark System
Introduction You’ve just come up with a catchy name for your new business, but there’s one crucial step before you can start splashing that name everywhere—ensuring no one else has a claim to it. This is where the world of trademarks and, specifically, trademark oppositions come into play. Think of a trademark opposition as someone
Introduction Picture this: A young entrepreneur named Alex (all names have been changed to protect the innocent) launches a trendy eco-friendly shoe line named “VerdeVoyage” in the U.S. After gaining popularity stateside, Alex decides to expand to China. However, unbeknownst to Alex, 绿行 (lvxing), which translates to “Green Journey”, is already a registered trademark for
Cannabis Brands and China Challenges Cannabis brands account for a sizeable component of my law firm’s intellectual property work (and, indeed, our work generally). Historically, there has been little overlap between our cannabis and China practice areas, beyond our representing a number of cannabis ancillary product companies on their China manufacturing matters. This is starting
China is Central to Latin American Counterfeiting Issues Counterfeit challenges in Latin America are closely tied to manufacturing in China because a significant proportion of these counterfeits trace back to China. This means an effective brand protection strategy for Latin America often requires an effective brand protection strategy for China as well. For many brands,
Introduction As we regularly stress on these pages, trademarks (and other intellectual property) are often a brand’s most valuable assets. It therefore follows that international trademark protection should be a key priority for brands engaged in international business. Globalization and Trademark Realities In this age of increasing globalization, where phones and ATM cards from your
Introduction Navigating the intricate landscape of intellectual property (IP) protection in China is a paramount concern for businesses in today’s global market. Countering counterfeiting and IP infringement requires a comprehensive strategy that goes beyond borders. This post sets out the five keys to safeguarding your IP assets from and within China. From registering your IP
