CHINA TRADEMARKS Securing Trademarks in China China's massive consumer market represents a tremendous opportunity for companies to build their brands. However, substantial risks of trademark squatting, counterfeits and other infringements make registering and protecting your trademarks in China absolutely essential. This in-depth guide provides practical insights on the benefits, process, tips and potential pitfalls of

I spoke with a new client yesterday regarding the importance of his company obtaining trademarks in China. At the end of the conversation, the client was so "psyched" about getting the trademarks, he asked if there are ever times a company does not need to register its brand name as a trademark in China. Though

Color claims for trademarks should in general be avoided. To be clear, there are situations when claiming color on a trademark registration application makes sense, but these situations are not common. What's more, color claims might create issues in the future, if you stop using your trademark exactly as registered. Claiming a color or colors

Well-known trademarks enjoy protection under Chinese law. This protection is the closest China comes to protecting unregistered trademarks. However, the circumstances under which such protection is afforded are limited, given that the standard for a trademark being considered well-known is exceedingly high. To illustrate just how stringent the standard can be, consider a situation I

The China National Intellectual Property Administration (CNIPA) has published a draft revision of the country's Trademark Law and called for comments from the public. In our first post on the potential implications of the revised law for international brands, we looked at proposed changes to the definition of what constitutes a trademark and the absolute

Green trademarks are running into red lights in China. Just about every application to register a mark that includes the word "green" is being rejected. Rumor has it that concerns over greenwashing are to blame, though given the opaque nature of the application process this cannot be confirmed. Greenwashing is the "practice of making unwarranted