Image of a document labeled "NNN Agreement" with a red seal, a padlock featuring the Chinese flag, and a backdrop of shipping cranes and the Great Wall, symbolizing the importance of China NNN Agreements in international business.

China NNN Agreements: The Hard Truth

China NNN Agreements work when they deter Chinese companies from misusing your IP. Here is when they help, when they do not, and how to draft one that will actually work.

A graphic with interconnected question marks and circles containing the letters "IP" and "P" on a dark blue background, suggesting questions or uncertainty about intellectual property.

A Global IP Protection Strategy FAQ

Global IP Protection Strategy FAQ My blog post yesterday, Global IP Protection: Why You Need a Strategy, Not Just an Application generated a lot of questions. In an attempt to answer those we received (and those we anticipate receiving), I give you the below FAQs. If you are manufacturing abroad, expanding internationally, or selling through

Illustration of a person with a telescope standing on a globe next to an upward arrow, a trademark symbol, and the text "You need a global IP strategy.

Global IP Protection: Why You Need a Strategy, Not Just an Application

Global IP Protection Strategy When brands think about protecting their intellectual property abroad, they often start with the most visible tasks: filing a trademark application, registering a patent, or sending a takedown notice to deal with a specific infringement. Those steps matter. On their own, though, they are tactical steps. They can be necessary, but

Orange graphic with the text "BEYOND CHINA: WHY YOU NEED A CENTRAL TRADEMARK HUB" next to a globe icon marked by location pins.

Beyond China and Why You Need a Central Trademark/IP Hub 

Beyond China and Why You Need a Central Trademark/IP Hub  What we’re seeing as companies diversify beyond China In recent years, a large chunk of our work has been helping long-term and new China clients shift manufacturing and supply chains to other parts of Asia, as well as to Latin America and Europe. As they

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Why Your China Software IP Strategy Is Probably Wrong (And How to Fix It)

Why Your China Software IP Strategy Is Probably Wrong (And How to Fix It) It started as a routine partnership. A fast-growing American software company needed a trusted partner in Shenzhen to manufacture its new IoT device. Eighteen months into the relationship, an email arrived with a link to a demo at a major tech

Graphic explaining that both the trademark and the company name must be translated in a China trademark application, with icons representing each item.

China Trademark Company Names: What You Must Know Before Filing

China Trademark Company Names: What Foreign Brands Must Know Before Filing Why a Chinese Name is Required for Your Trademark Filing in China If you file a trademark in China, you must provide a Chinese-language version of your company name for the application. China’s trademark registry maintains official records in Chinese, so the applicant’s name

A poster about China trademark registration, featuring a registered trademark symbol, a Chinese flag, and the silhouette of a person in a hat. Text discusses stopping brand squatting.

China Trademark Registration: How to Stop Squatters from Stealing Your Brand

China is a first-to-file trademark country, but filing first does not always end the analysis. This guide explains how trademark squatting affects companies that manufacture, source, sell, license, exhibit, or plan to enter China; what changes under China’s 2026 Trademark Law; and what to do if someone else has already filed your mark.

A graphic with the text "Inside the Trademark Mills: How Foreign Filing Abuses Are Undermining the U.S. Trademark System," featuring factory and magnifying glass icons.

China Trademark Mills Abuse the U.S. Trademark System

Inside the Trademark Mills: How Foreign Filing Abuses Are Undermining the U.S. Trademark System Earlier today, I received an unsolicited email from a Chinese IP firm—or someone claiming to be one. It's similar to other messages I’ve received over the years from so-called "firms." It read as follows: We are __________ Intellectual Property Co., Ltd.,

Illustration comparing individual and corporate trademark ownership, with a person on one side and an office building on the other, both displaying registered trademark symbols.

Who Should Own Your Trademarks: You or Your Company?

Who Should Own Your Trademarks? When launching a business, registering a trademark in the countries where you operate (including where you manufacture) is often, and wisely, one of the first steps you as an entrepreneur will take to protect your brand. But a deceptively simple question quickly arises: Who should own the trademark? You as

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