Five Practical Ways Foreign Brands Should Prepare for China’s New Trademark Law China’s amended Trademark Law has generated considerable discussion, but much of that discussion has focused on the statutory changes themselves rather than what they mean in practice. File early, register strategically in the classes and subclasses that matter, and monitor your trademarks. At
If your products are made in China and exported from there, your trademarks are already exposed. For many companies, the real risk is not selling in China. It is someone else registering the mark first and using that registration to disrupt manufacturing or exports.
Trademark Squatters Are Coming for Your Supply Chain in Swarms Now For years, trademark squatters followed the same general script. They would identify a foreign brand that had not yet registered its trademark in China, the United States, or another key market. Then they would file first and wait. Eventually, the legitimate brand owner would
f you think China’s new trade secret rules mean you can rely less on contracts, you’re making a costly mistake. Laws don’t enforce themselves. Contracts still do the heavy lifting.
China NNN Agreements work when they deter Chinese companies from misusing your IP. Here is when they help, when they do not, and how to draft one that will actually work.
If you are manufacturing in China, you almost certainly need a China Trademark.
China NNN Agreements fail when they only block disclosure, ignore WeChat/CAD files, name the wrong company, or require enforcement you cannot afford. This blog post explains when you need an NDA vs an NNN agreement, common China traps (language, company chop, Hong Kong clauses), and what to send for a fast review.
Global IP Protection Strategy FAQ My blog post yesterday, Global IP Protection: Why You Need a Strategy, Not Just an Application generated a lot of questions. In an attempt to answer those we received (and those we anticipate receiving), I give you the below FAQs. If you are manufacturing abroad, expanding internationally, or selling through
Global IP Protection Strategy When brands think about protecting their intellectual property abroad, they often start with the most visible tasks: filing a trademark application, registering a patent, or sending a takedown notice to deal with a specific infringement. Those steps matter. On their own, though, they are tactical steps. They can be necessary, but
Ten IP Monetization Mistakes That Quietly Destroy Global Trademark Portfolio Value IP deals rarely fail because someone forgot to file a trademark. They fail because of small operational gaps that compound over time. The ten mistakes below directly erode valuation, licensing leverage, and your ability to survive diligence. Why IP Monetization Fails In Practice Deals
