An American manufacturer hires a Spanish company to help increase its sales in Europe. The agreement calls the Spanish company a distributor. In practice, the Spanish company buys nothing, holds no inventory, and carries no credit risk. It finds customers, works the deals, and collects a commission when the American company invoices the sale. Three years in, the manufacturer decides to go direct, gives its "distributor" thirty days’ notice, and receives a demand for unpaid commissions, damages, and a clientele indemnity approaching one year’s remuneration.

The exporter has a problem. Spanish law looks at how the relationship operated, not what the contract called it. On these facts, the supposed distributor was probably a commercial agent. Thirty days’ notice was likely insufficient, and the agent very well might qualify for a clientele indemnity the contract could not waive in advance.

Spain is worth the effort required to avoid this. U.S. goods exports to Spain reached roughly $26.6 billion in 2025, up from $15.3 billion in 2019, according to the U.S. Census Bureau. Spain is the European Union’s fourth-largest economy, it offers nearly 50 million consumers and serious industrial capacity, and goods that clear EU customs and meet EU requirements can generally move throughout the EU customs territory without a second entry. The U.S. Commercial Service’s Spain Country Commercial Guide points to aerospace and defense, renewable energy, healthcare, and industrial equipment as particularly strong sectors. The country’s regions specialize: Madrid runs finance, administration, and logistics, Catalonia has pharmaceuticals and consumer manufacturing, Valencia has the port and strong automotive and food sectors, and the Basque Country builds machine tools and industrial equipment.

What Spain does not offer is a market where a U.S. sales agreement and a freight quote get you to the finish line. The commercial relationship, the product’s regulatory status, the customs treatment, and the trademark all need to be settled before the first container ships. The relationship comes first because it is the one that most often costs real money.

Your Spanish “Distributor” May Be a Commercial Agent

The distinction is functional. A distributor buys product and resells it for its own account, takes the inventory and credit risk, and earns the spread between its purchase price and resale price. A commercial agent promotes or negotiates sales on the exporter’s behalf and earns a commission. Which one you have depends on how the parties actually behave, not on the noun in the contract. Calling the local party a consultant, representative, or distributor changes nothing if it functions as an agent.

The consequences arrive at termination. The EU Commercial Agents Directive sets a floor of agent protection across the EU, and Spain implements it through Ley 12/1992 on the agency contract. Most of the statute is mandatory, and choosing Delaware law does not usually avoid those protections when the agent performs its work in Spain.

Three protections matter most. An agent under an indefinite-term contract is entitled to advance notice of termination running one month for each year the contract has lasted, up to six months. That turns a thirty-day termination letter after three years into a likely breach. An agent who brought the principal new customers, or meaningfully increased business with existing ones, can claim a clientele indemnity when the principal continues to benefit from that customer base. An agent may also recover losses tied to investments it made at the principal’s direction when the principal terminates an indefinite agreement before those investments can be amortized.

The clientele indemnity is the number that should get an exporter’s attention. It is capped at one year of the agent’s remuneration, calculated as the annual average over the preceding five years, or over the life of the contract if shorter. That figure is a ceiling rather than an automatic award, but for a productive agent on a mature territory, the resulting claim can still be substantial. It also arrives at exactly the moment the exporter has decided the relationship is no longer worth paying for.

True distribution reduces this exposure but does not eliminate it. Spanish courts do not automatically extend the agency statute’s clientele indemnity to distributors. They have, however, recognized that compensation can be appropriate when a distributor proves that its work created or substantially increased a customer base the supplier continues to exploit after termination. That is a demanding, fact-specific claim, but the door is not closed. The agreement should address termination and post-termination compensation directly rather than leaving those questions for a Spanish court.

Distribution carries its own problems. Broad exclusivity without firm minimum purchase or sales commitments can lock an exporter out of Spain behind a partner who has stopped performing. The agreement needs workable terms on territory, minimum performance, online sales, and what happens to inventory and customer relationships at termination. European competition law limits what a supplier can control, particularly resale prices, and restrictions on a distributor’s passive sales or online selling face real constraints. A U.S. distribution form reused in Spain  will invariably contain provisions that are unenforceable and provisions that are missing.

One step almost always gets skipped. Before signing, confirm that your Spanish counterparty exists, verify its exact registered corporate name and tax identification number, and make sure the person signing has authority to bind it. Spain’s Registro Mercantil makes this straightforward. A contract that names a trade name rather than the registered entity, or that was signed by someone without authority, becomes a problem only when the exporter needs to enforce it.

Register the Trademark Before You Appoint Anyone

A U.S. trademark registration provides no protection in Spain. An exporter focused only on Spain can file a Spanish national registration. A company planning to sell across Europe will usually prefer an EU trademark, which covers all member states through a single filing and is almost always worth the minimal cost  The filing belongs ahead of the distributor appointment and product launch. Spain and the EU award rights largely on the basis of filing, and an exporter that waits gives its prospective partner, the partner’s competitor, or an opportunist the chance to register the brand first. The exporter then negotiates to buy back its own name or watches someone else use it legally.

The commercial agreement should confirm that the exporter owns the trademarks, domain names, and other brand assets, bar the local partner from registering identical or confusingly similar rights anywhere, and require assignment of any registration made in violation of that promise. Our guide to trademark registration in Spain covers the filing options in more detail.

Confirm the Product Can Legally Be Sold

A product that sells lawfully in the United States does not automatically qualify for sale in Spain. Classification under EU law comes first because a food supplement, cosmetic, medical device, toy, machine, electronic product, or food-contact material follows its own regulatory path. Composition, intended use, packaging, and advertising claims all feed into that classification. Marketing something as wellness equipment does not keep it clear of medical-device rules when its claims or functions put it there.

Classification determines the testing, technical documentation, registrations, and warnings required. It also determines whether the product needs CE marking or an EU-based responsible person. Some products fall within a CE-marking regime; many do not. For those that do, the manufacturer must identify the governing legislation and complete the required conformity assessment before applying the mark. Higher-risk products require the involvement of an approved conformity-assessment body. The EU General Product Safety Regulation has applied to covered consumer products since December 13, 2024. It tightened traceability and recall obligations and generally requires covered non-EU products to have an EU-based responsible economic operator. A distributor’s assurance that it will “handle Europe” does not establish who holds that role or whether anyone is performing it.

Labeling is part of the same analysis. English-only packaging routinely fails in Spain because mandatory safety information, instructions, and warnings must be understandable to the people expected to use the product, which in practice means Spanish. Translation deserves closer attention than exporters give it. An accurate warning can become misleading once compressed to fit a label. Marketing language creates a separate risk. Claims such as organic, clinically proven, antibacterial, and medical grade either require substantiation or push the product into a stricter regulatory category. Packaging, batteries, and electrical equipment can also trigger producer registration, reporting, and waste-management obligations that attach to whoever first places the product on the Spanish market. That party is frequently not the manufacturer.

The European Commission’s Access2Markets portal and its overview of EU product compliance requirements are useful starting points. Difficult products still need a product-specific legal and technical review.

Get the Customs Structure Right, Because Origin Now Pays

Every shipment needs a correct tariff classification, customs value, and country of origin. Small factual differences change classification. Customs value usually starts with the invoice price, but freight, insurance, royalties, assists, and related-party pricing can all move it. Origin depends on where the product was made or last underwent the transformation the applicable rule requires.

Origin used to be mostly a compliance question for U.S. exporters to Europe. As of July 1, 2026, it is a pricing question. Regulation (EU) 2026/1455 took effect that day and runs through the end of 2029. It sets a zero import duty on the U.S.-origin goods listed in Annex I, including a broad range of industrial products and certain agricultural goods, removes the ad valorem component from a second group of products, and opens tariff-rate quotas for specified agricultural and seafood products. Coverage depends on where the product’s tariff code falls across the regulation’s three annexes, so it must be checked product by product rather than assumed.

The catch sits in the origin proof. The regulation did not create preferential rules of origin or a standard certificate. Origin remains governed by the ordinary non-preferential rules of the Union Customs Code, and a “Made in USA” statement, invoice declaration, or ordinary certificate of origin is not enough by itself. The EU importer must hold evidence showing that the product qualifies as U.S.-origin and was shipped directly from the United States to the EU. If it passed through another country, the importer must show that it remained under customs supervision and was not altered there.

This turns a familiar compliance problem into an expensive one. Shipping an Asian-made product from an American warehouse does not give it U.S. origin. An exporter that cannot support its origin claim may pay the ordinary duty while a properly documented competitor lands equivalent goods at zero. The relief can also be suspended, so companies should confirm the current tariff treatment before pricing a long-term program around it.

The sales agreement should identify the importer of record. Many Spanish distributors take that role and handle clearance, duty, and import VAT. Direct-to-consumer and other direct models are harder because responsibility can fall on the seller, customer, platform, logistics provider, or customs representative, depending on how the transaction is built. An EORI number is generally required for the party conducting customs operations in the EU, and a U.S. exporter does not automatically need one simply because its goods reach Spain. Incoterms allocate delivery obligations, costs, and transit risk without resolving every tax, customs, title, or regulatory question. A U.S. seller that agrees to DDP terms takes on European import and tax responsibilities it is often unequipped to perform. Whatever the parties choose, the contract, invoice, customs instructions, and actual shipment need to say the same thing.

Price Duty, VAT, and Compliance Into the Deal

Customs duty and import VAT are separate charges, and the new duty relief does not touch VAT. Spain’s standard VAT rate is 21 percent, with reduced rates for certain products. A properly registered Spanish importer can generally recover qualifying import VAT when the transaction and documents support the deduction. A party that cannot recover it absorbs it as a cost. The contract should say who pays the import VAT, whose name goes on the import documents, and who gets the records needed to claim the deduction.

Consumer e-commerce needs its own analysis because VAT treatment shifts with shipment value, the sales channel, where inventory sits, and whether the seller uses the Import One-Stop Shop. A company selling through its own website, a marketplace, and a distributor may be running three different VAT structures at once. All of this belongs in the model before European prices are set. Duty, unrecoverable VAT, testing, labeling, and returns can take an attractive gross margin apart quietly.

Know When Exporting Becomes Operating in Spain

A U.S. company can usually test Spain through direct sales or an independent distributor without forming a local entity. The analysis changes once the company puts people, inventory, or real decision-making authority on the ground. A salesperson who regularly negotiates deals, a consultant who functions like an employee, a local warehouse, or an agent who effectively concludes contracts can create Spanish tax, employment, VAT, or permanent-establishment exposure. The absence of Spanish incorporation papers does not answer the question. The company’s actual conduct does.

Once exports become a continuing Spanish operation, the company should examine local VAT registration, employment and payroll compliance, whether a subsidiary or branch makes sense, and transfer pricing. Our Doing Business in Spain guide works through those issues.

Plan for Payment and Disputes

New exporters spend months finding the customer and minutes deciding how they will get paid. Payment terms should track the buyer’s credit, the order size, the history of the relationship, and the practical difficulty of collecting across an ocean. For a new relationship, advance payment, a confirmed letter of credit, export credit insurance, or staged payment often justifies its cost. The contract should fix the currency, due dates, acceptance and warranty procedures, consequences of late payment, governing law, and forum.

Forum selection should follow the assets. International arbitration is often sensible because Spain and the United States are both parties to the New York Convention, though arbitration is not automatically right for every transaction. Deal size should drive the choice. If the contract is in English and a Spanish court will ever see it, plan for the sworn translation Spanish courts require and consider executing a Spanish version at the outset rather than leaving the translation to a litigator under deadline. U.S. export controls and sanctions apply here too. Spain is a close ally, and exporters still need to screen customers, intermediaries, end uses, and destinations, particularly in defense, aerospace, advanced technology, and encryption.

The Work Belongs at the Front of the Deal

Spain is a strong market for U.S. exporters, and the trade figures show it. The mistakes are the avoidable kind: appointing an agent and calling it a distributor, shipping a product that was never cleared for EU sale, paying duty on goods that qualify for zero because nobody checked the origin file, accepting DDP terms without understanding the tax consequences, or launching a brand before protecting it.

Each mistake starts with the same assumption: someone else is handling the details. The distributor will take care of compliance. The freight forwarder will deal with customs. The platform will handle VAT. The local partner will protect the trademark. Sometimes they do. Sometimes they don't. Before shipping, you should find out.

Our lawyers in Madrid and Barcelona work with U.S. and other foreign companies entering Spain, selling into Spain, and using Spain as a base for broader European operations. That work ranges from distributor and agency agreements to company formation, employment, trademarks, IP protections, regulatory compliance, and cross-border disputes.The more time we spend working in and with Spain, the more striking its relative lack of attention becomes. American companies routinely consider larger or more familiar European markets first, even when Spain offers better costs, infrastructure, talent, and access to their customers. Though Spain is not the right European entry point for every company, it does belong on far more shortlists than it makes.