In this session, we walk through practical, actionable strategies for protecting your brand in international markets. Whether you’re expanding globally or defending against cross-border infringement, this presentation breaks down the key steps and best practices for securing and enforcing trademarks outside your home jurisdiction.
Topics Covered
- Why global trademark strategy matters –
- Choosing the right filing systems (Madrid Protocol & more) –
- Country-specific considerations and risks –
- Enforcement tactics for online and offline infringement –
- Case studies and common pitfalls to avoid
Who Should Watch
This video is ideal for brand owners, in-house counsel, legal practitioners, and business leaders who want to understand how to protect intellectual property across borders.