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A digital graphic with the word "TRADEMARK" in the center, surrounded by various blue and white icons representing business and technology concepts.
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Why Descriptive Trademarks Can Hurt Your Brand (And How to Fix It)

Descriptive Trademarks This morning, I had a call with a client about a new business they’re launching. The concept is great but one thing they will need to work on is the name of the new business. Why? Because it leans heavily on a descriptive trademark—and that’s a problem. If you’re launching a business or

Chinese and Vietnamese names as United States trademarks
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United States Trademark Protection for Chinese and Vietnamese Brand Names

United States Trademark Protection for Chinese and Vietnamese Brand Names I recently spent a few days in Houston, among other things enjoying the culinary delights that can only be found in a city as international as H-Town. During these explorations, which included stops at some superb Chinese and Vietnamese eateries, I had the chance to

The image shows the Angel of Independence in Mexico City with rising bar graphs and an upward arrow, featuring a semi-transparent Mexican flag overlay. High-rise buildings are visible in the background.
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A Mexico Company Formation Guide

Forming a Company in Mexico Mexico’s economy is booming, driven by a young and tech-savvy population, its strategic location next to the US, favorable trade deals with North America and the EU, and a government eager to attract foreign investment. This surge has attracted a wave of companies from various industries, all eager to tap