CHINA TRADEMARKS Securing Trademarks in China China’s massive consumer market represents a tremendous opportunity for companies to build their brands. However, substantial risks of trademark squatting, counterfeits and other infringements make registering and protecting your trademarks in China absolutely essential. This in-depth guide provides practical insights on the benefits, process, tips and potential pitfalls of

1. The Changing Nature of Securing Trademarks in China Once upon a time, securing English-language trademarks in China was relatively straightforward. Our China trademark lawyers would determine the appropriate trademark category or categories under China’s trademark system, select the right class (or classes) and subclass (or subclasses), and secure approval from the China Trademark Office

I spoke with a new client yesterday regarding the importance of his company obtaining trademarks in China. At the end of the conversation, the client was so “psyched” about getting the trademarks, he asked if there are ever times a company does not need to register its brand name as a trademark in China. Though

It’s no secret that China is the world’s leading source of counterfeit goods. Barely a day goes by without an American or European company contacting one of our intellectual property lawyers to get counterfeit products removed from a Chinese e-commerce site. Even though it may seem there’s no way to protect your brand from counterfeiters

Our international trademark attorneys recently won an appeal of an earlier refusal of a China trademark registration application. This case demonstrates the complex strategies often required to secure trademark protection for brands in China. As execution of these strategies can take time, brands willing to take the long view are likely to see better results.

Color claims for trademarks should in general be avoided. To be clear, there are situations when claiming color on a trademark registration application makes sense, but these situations are not common. What’s more, color claims might create issues in the future, if you stop using your trademark exactly as registered. Claiming a color or colors

China Domain Name Scams If your company has done anything in China (even just sending someone there to meet with a supplier), you have probably received a somewhat official-looking email offering to “help” you stop someone from taking your domain registry in China or maybe somewhere else in the world. Picture this: Your company finally

Well-known trademarks enjoy protection under Chinese law. This protection is the closest China comes to protecting unregistered trademarks. However, the circumstances under which such protection is afforded are limited, given that the standard for a trademark being considered well-known is exceedingly high. To illustrate just how stringent the standard can be, consider a situation I

Trademark oppositions are proceedings by which parties can formally request the refusal of another party’s trademark application. They are a feature of the trademark laws of just about every country, including China and the United States. Though trademark oppositions serve the same purpose in both China and the United States, the contexts in which they