China Trademark Company Names: What Foreign Brands Must Know Before Filing Why a Chinese Name is Required for Your Trademark Filing in China If you file a trademark in China, you must provide a Chinese-language version of your company name for the application. China’s trademark registry maintains official records in Chinese, so the applicant’s name

Longtime readers of this blog have heard us say it before: register your trademark in China. Yet, we continue to see brands putting it off — and paying the price later when someone else registers the trademark. Don’t Let a Chinese Squatter Steal Your Brand: The Ultimate Guide to China Trademark Registration Your brand is

Inside the Trademark Mills: How Foreign Filing Abuses Are Undermining the U.S. Trademark System Earlier today, I received an unsolicited email from a Chinese IP firm—or someone claiming to be one. It’s similar to other messages I’ve received over the years from so-called “firms.” It read as follows: We are __________ Intellectual Property Co., Ltd.,