Since the legalization of hemp in 2018, CBD brands have struggled with inconsistent policies and enforcement from major social media companies when it comes to marketing their products.
The consequences can be devastating. Accounts of many CBD brands have been suspended at one point or another, interrupting critical communication with customers, and harming goodwill. Sometimes, social media almost seems not worth it.
On the Move the Stairs podcast, Harris Sliwoski attorney and Canna Law Blog contributor, Nathalie Bougenies, spoke about how CBD companies can thoughtfully address this issue now and where regulations may lead in the future.