Registering a Trademark in Vietnam: What International Businesses Need to Know Vietnam has become a key manufacturing and consumer market in Asia, with a fast-growing middle class and an increasingly sophisticated legal framework for intellectual property. If you plan to manufacture, source, distribute, or sell in Vietnam, protecting your brand before you enter (or expand

Though this post focuses on U.S. trademark clearance, the core principles apply globally because most trademark systems assess conflict risk similarly. Specific rules, procedures, and timelines vary by country. We flag the key international differences below. The Importance of Conducting Trademark Clearances When developing a new brand, teams rightly chase creativity—a name, logo, or slogan

Registering a Trademark in Japan: What International Businesses Need to Know Because Japan applies a strict first-to-file rule, opportunistic filers often racing to register brands before the rightful owners can act. If you don’t secure protection early, you risk rebranding, expensive buybacks, or losing the brand entirely. This guide walks you through every step of

Registering a Trademark in South Korea: What You Need to Know As part of our global trademark registration series, we turn to South Korea—one of Asia’s most innovation-driven economies and a top destination for foreign brands. This post breaks down the essentials of registering a trademark in South Korea, including the first-to-file system, application timelines,

Foreign Equivalents and Indigenous Languages in U.S. Trademark Law Why Wawa’s “Wild Goose” Roots May Not Matter to Trademark Law—But Should When Wawa convenience stores opened several new locations in my city, I couldn’t help but shift into trademark lawyer mode, especially after discovering that the name “Wawa” has Native American linguistic origins. The brand

Registering Arabic Trademarks in the U.S.: What You Need to Know Arabic, one of the world’s most widely spoken languages, plays a growing role in American life—both culturally and commercially. With around 1.4 million Arabic speakers in the U.S., it is the sixth most spoken language nationwide. Simultaneously, businesses from the Middle East and North

Registering a Trademark in the UK in 2025: What Global Brands Need to Know Navigating UK trademark registration in 2025 means understanding a legal system that has fully diverged from the EU model post-Brexit. Whether you’re filing through the UK Intellectual Property Office (UKIPO) or leveraging the Madrid Protocol, protecting your brand in the UK

Trademarking Pitorro: A Real-World Example I know from my LinkedIn feed that I’m not the only trademark lawyer who slips into Trademark Lawyer Mode™ while shopping or just driving around. Sometimes we wonder whether a particular mark is registered, or we instinctively spot potential issues that could arise if someone applied to register the mark,