“Attorneys have been doing this for years: They’ve been doing comic books, they’ve been doing little videos, but they [the Pot Brothers at Law] turned it into essentially a viral PSA,” said Seattle-based attorney Aaron Pelley, who specializes in corporate marijuana matters at Cultiva Law. “Now they’ve got almost like a little media empire built on that very simple saying.”
“So many of my clients have exercised their rights properly and ended up in a room with no cameras and get ‘tuned up’ because they’re exercising their rights,” said Pelley, the Washington attorney. (By “tuned up,” Pelley means getting the shit kicked out of them.)