How to handle a China trademark expungement and reexamination action.

When applying to register trademarks in China, it is not uncommon for brands to have their applications denied because of a similar trademark that has a prior right. This prior right may be an existing registration, or a pending application to register that was filed at an earlier date than yours. What to do if your brand finds itself in that situation?

A number of Chinese trademark law firms have of late been trying to drum up American clients on China trademark matters. I say this because my firm's China trademark lawyers have been getting a steady stream of emails from U.S. lawyers and companies contacted by these Chinese trademark law firms. The Chinese law firms are writing to U.S. lawyers and companies to alert them of trademark filings in China of the same trademarks owned by the company in the United States. These emails from the Chinese trademark attorneys to U.S. trademark attorneys usually go as follows:

Copyright owners can notify online service providers about infringing material The Digital Millennium Copyright Act (DMCA) establishes a process whereby copyright owners can notify online service providers such as Amazon about infringing material and request that it be taken down. Such infringing material can include product images, logos (which may be eligible for trademark protection),

The ten things you should be doing now to prevent (or at least minimize) the counterfeiting of your products.

Ownership of copyright by nonhumans is not allowed in China, but increasing AI capabilities could spur changes in legal thinking.

With no explicit provisions in China's copyright law for the protection of works of applied art, courts have until now used different approaches when considering the issue. In some cases, protection has been extended based on the protections afforded to works of fine art. However, in last year's Guiding Case No. 157 (指导案例157号), the Supreme People's Court (SPC) endorsed the view that works of applied art are entitled to copyright protection in their own right.

When it comes to China IP protection, one of the greatest mistakes a brand can make is failing to register its trademarks in China. An unregistered trademark is a tempting target for trademark squatters (and other bad-faith actors, such as unscrupulous competitors), who register trademarks in the hopes of a payday from legitimate owners. China trademark squatters are looking for victims all the time. What's more, they will take their chances on just about any trademark, regardless of how small the brand, as long as there is a chance their bet will pay off. And given that it's not very costly to register a mark in China, the chances of success don't have to be high for the gamble to make economic sense.